I recently designed an idea for a new website, so I purchased the singular and plural domains. I bought both for the sake of protecting the idea. The domain names are the name of a kind of person…for example “soccerplayer.com” and “soccerplayers.com.”
I was giving thought to which domain I would use, and realized that the decision and conversation is important for directing the interpretation of someone who interprets the name of the domain, be it through language, work of mouth, or as a regular reader.
I realized that if I wanted to create a community website, that it would be best to use the plural, as the name connotes that multiple people would congregate at this website. For an interpreter of the plural domain name, that the domain suggests multiples of these people will congregate here, the assumption is that the content caters to the benefit of a group of people.
I also realized that if I wanted to create a website that focuses on the individual (be it the writer or the reader), that it would be best to use the singular, as the name connotes that one person is important on this website. For an interpreter of the singular domain name, that the domain suggests one of this kind of person will congregate here, the assumption is that the content caters to the benefit of one the author or reader.