Structured Utility

The Difference Between Cost and Value

Cost is what is spent. Value is what is earned. Cost is time, money, energy, lost opportunity, reputation, etc. Value is time, money, energy, lost opportunity, reputation, etc. Some things cost a lot, and have little value.  Some things cost a little and have a lot of value. Sometimes, you will face a decision between: something that costs a little and has a little bit of value, and something that costs a lot and...

Plurality and Domain Names

I recently designed an idea for a new website, so I purchased the singular and plural domains.  I bought both for the sake of protecting the idea.  The domain names are the name of a kind of person…for example “soccerplayer.com” and “soccerplayers.com.” I was giving thought to which domain I would use, and realized that the decision and conversation is important for directing the...

“Feel Free to…” vs. “Please…”

I have recently been giving much more pointed focus to my communications, the language that I use and its effectiveness, different writing styles, etc. One thing I have noticed is that I often say “feel free to…” and then an action that I wish for the other person to take.  For example: Feel free to call me next Tuesday afternoon. Feel free to give me feedback on the document. Feel free to do X...

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