Marketing and Operations.
When done well…
Marketing brings money in…and Operations makes it useful.
Operations innovates in a way that Marketing is better able to compete.
Marketing communicates needs in a way that Operations designs innovation.
They’re symbiotic…they need each other.
So…
Next time you operations folks think about jumping down that sales guy’s throat, think about how you can communicate to him in a way that will let him do his job better….and ask for his feedback for what the market wants.
Next time you sales folks think about jumping down that operations guy’s throat, think about what you can better communicate the market’s needs for your products…and ask to better understand how your product or service works.
A business can be that simple.
If you stop making it any more complicated.