Online Reputation Guidelines: 12 Considerations (From the Aloha Social Media Summit)

Last week, I was fortunate to be able to attend Andy Beal (Marketing Pilgrim) and Dave Taylor’s (Intuitive Systems) Aloha Summit.

It was a fantastic conference with about 25 people who are incredibly passionate about social media and online marketing.  The conference’s format was relaxed in the way that you actually got valuable information from active collaboration with speakers and attendees.  Having been to several large conferences, I’m considering hitting up a lot more smaller conferences.  I can’t send Andy and Dave enough praises for the quality of the entire conference.

One of the speakers, Susan Bratton (Personal Life Media), led a group collaboration to discover ideas as to where the line is between “personal and professional” with social media – quite a hot topic as social media matures and grows.

Through the group collaboration, we collectively designed a Social Media Manifesto.  Here are the first three:

1. Ask yourself, are my personal and professional online personas the same or separate? Am I my corporate brand or am I an employee of a corporate brand. What is my online personality and how does that reflect my professional reputation?
2. When developing an online persona, it’s important to initially strike the appropriate balance between your personal and business lives for both you and your business and be consistent moving forward.
3. Since you can’t separate who you are online without using an avatar, consider always being you everywhere (use your real name) and never leaving anything online that can hurt your reputation or your company’s standing.

Click here for the full list.

Definitely a great conference and great session.  Highly recommended.