Today, I was looking through PRNewsWire.com to figure out the signup process. I Twittered about my experience of not being able to easily find the signup form, mostly confused by my opinion that the site is a bit cluttered and that I could only find fax forms.
Less than two hours later, after midnight EST, Michael Pranikoff, the Director of Emerging Media at PR NewsWire, @messaged me with a link to the form to fax in.
Kudos to Michael for keeping an eye on the PR NewsWire brand.