Structured Utility

Yahoo, Google, Facebook, Microsoft. What needs to happen.

Yahoo makes a deal with Google for Google search results and revenue. Realizes that they are a portal and should stay as one.  Identity crisis, solved. Microsoft keeps wooing Facebook in an attempt to overcompensate for its incompetent innovation.  Facebook, ahem: Zuckerberg, can’t detach from his “baby,” resulting in a souring deal. Microsoft says Facebook isn’t worth it, Facebook gets...

Quick Twitter / Reputation Monitoring Success Story

Today, I was looking through PRNewsWire.com to figure out the signup process.  I Twittered about my experience of not being able to easily find the signup form, mostly confused by my opinion that the site is a bit cluttered and that I could only find fax forms. Less than two hours later, after midnight EST, Michael Pranikoff, the Director of Emerging Media at PR NewsWire, @messaged me with a link to the form to fax...

Growing Segment: Local Blogs

I had the pleasure today to meet with Jason Peck today, who runs the local Raleigh community blog, North Hills Buzz.  With a journalism major under his belt, Jason does a great job with the site and bringing together the North Hills community.  Despite being being less than a year old (the blog, not him), I was surprised at how much traffic the site was getting. Community blogging is something that has been coming...

Social Media Books I Picked Up from Twitter

Yesterday, I asked the Twitter folk for recommendations of Social Media books to check out.  I got a lot of great recommendations, all of which I ended up buying if I didn’t already own it.A couple of people were interested in the book list I ended up with, so here it is, in no particular order: The New Influencers: A Marketer’s Guide to the New Social Media Join the Conversation: How to Engage...

Twitter as a Proof of Concept, and the Earthquake in China

When I try and explain what Twitter is to people, a blank stare usually follows. Next is: So how do they make money? The best response that I can come up with (ie: it ends that thread of the conversation) is that it’s a proof of concept and that they’re still trying to figure out their model and their users are still trying to figure out the value offering. I keep seeing the value proposition of Twitter...

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