Monthly Archive for April, 2008

How Would You Do It? Leveraging Local Flexibility to Grow Your Business..

If you could travel around the country, spending 4-8 weeks in each city you chose, to grow your consulting business, how would you do it?

There have been many conversations about leveraging the flexibility of locations now afforded by technology in order to free up your time for the things you want.  But what happens when you want to grow your business?  What if you want to use that flexibility to work from many different places, and apply the use of your physical presence to grow your business rather than your vacation?

Great Marketing Copy from…a Bouldering Magazine?

Climbing. It’s such a trivial little thing isn’t it? We go up. We come down. Sometimes we fall before we get to the top, and then sometimes we’ll try again from the bottom to see if we can make it in one push. It seems silly when you think about it. As most think though, including ourselves at the mag, climbing is actually one of the only things that really matters. Trivial? Inane? Hardly. One of the greatest things we’ve ever happened upon? Most definitely. Treat yourself to a little extra of the greatest thing.
- Urban Climber Magazine

If you’re a rock climber, this speaks to you.

If you’re a marketer or copywriter, you may understand why.

I think a lot of companies could learn a thing or two from that simple block of text, from that simple little magazine.