If you Click Here and watch this two minute Chevy Malibu video, Chevy will donate to Autism Speaks.
Go. Do it. Two minutes of your time.
Good.
Now, think about this: Some people came up with, and approved, a great idea for aligning their business with a great cause. Those same people said “This video is perfect. Let’s use it.”
I wanted to stab my eyes and ears out after I sat through that.
Compare it to this BMW video.
Does anyone actually wonder why Detroit is suffering? It’s not just their marketing, but I would imagine that their marketing is done with the same spirit as their operations. And, well, that may explain some things.