I have to admit something first: I’m totally stoked about the potential in the mobile market. After going to a few sessions at SES Chicago and getting a MUCH better grasp of what’s happening in the mobile space and why it’s so significant, part of me has been quite consumed by the industry.
Ok, now that I’ve gotten that out of the way, I feel much better.
I had the pleasure of seeing/hearing Matt Tengler, Senior Product Manager at JumpTap, speak on the many ways that they are advancing the market. Let me tell you, I was very impressed.
Not only does JumpTap provide mobile search, but they also provide the advertising that goes alongside it, a way for mobile publishers to monitize their content and ways that mobile operators can provide a more useful browsing experience. Basically, they’re pretty much leading the way in creating this industry.
With the announcement that Virgin Mobile USA is going to be utilizing JumpTap for search and their search advertising, this is a huge win for both JumpTap and the growth of the mobile industry…if for no other reason than deals like this validating its future to those who may still be skeptical. (ie: us Americans who are so connected to our laptops for Internet access when so much of the rest of the world is using their phones as the primary device for online access.)
Keep an eye on the mobile space. And keep an eye on JumpTap.