Structured Utility

Sony Retracts its Efforts on Viral PSP Blog

Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.Sony Computer Entertainment America

After 8 days of posting and a couple weeks of non-posting, that’s the post that Sony just put up on their “All I Want for Xmas is PSP” website blog letting the world know that the site was not what it said it was.

More on Kotaku.

That apology just feels like it’s lacking sincerity and an acceptance of responsiblity. Thoughts?

One Response to “Sony Retracts its Efforts on Viral PSP Blog”

  1. Amy says:

    Yes, this was a “dirty” attempt to get people’s attention… but it’s an ad that was ads do. Does the apology seem insicere? A bit. I think this site was SUPPOSED to be funny. The community they were targeting saw right through it immediately.. coincidence? I think they did offend a lot of people, and they didn’t mean to do that, but they have gotten a lot of press…

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