Why Don’t You Just Go Home and Blog About it?

The Chicago Tribune’s article on blog usage is yet another mainstream acknowledgment of the popularity of Blogging. Stats of note: 175,000 new blogs are created every day (mmm…SPAM) 12 million American adults = 8 percent of U.S. Internet users have a blog 57 million (39 percent) read blogs 55 percent of blogs are active, one new post in the last three months 11 percent of blogs, second-most blogged...

WOMMA Ethics Assessment Tool

The Word of Mouth Marketing Association has posted a first draft of it’s Ethics Assessment Tool, a series of 20 questions for the purpose of understanding the risk associated with any form of Social Marketing (Viral, WOM, Blogging, etc): Ask these questions before launching any word of mouth marketing campaign. Get answers from your agencies and vendors, as well as from their subcontractors. Think about the...

Viral Videos to Fight Child Hunger

“Can you make films? If so here’s your chance to win a trip to film a WFP School Feeding project in a developing country. FightHunger: Walk the World is looking for an upbeat viral video that spreads the word about ending child hunger by 2015 – which is part of the first Millennium Development Goal. Create your video (no longer than 120 seconds) and submit it to an online video service – we...

The Growth and Power of Social Networks

Note: These events are not in chronological order in order to lead up to a point that is relevant for the impact of Social Media Marketing. Communities Dominate Brands cited an FT.com report, saying: “The more fascinating were the two community sites, YouTube and MySpace. MySpace has a bit more users, at about 85 to 75 million…” ComScore reports: “Of note were the gains experienced by...

Where and How to Start an SMM Campaign

Rand Fishkin presents several great ways to kick-start your Social Media Marketing campaign. Not only does he provide some high-level considerations to make as far as where and how your market interacts online, but also provides a great starter list of sites to begin searching for, and connecting with, your marketplace. Each of these sites have different foci, unique benefits and demand attention to detail and a...