WOMMA Ethics Assessment Tool

The Word of Mouth Marketing Association has posted a first draft of it’s Ethics Assessment Tool, a series of 20 questions for the purpose of understanding the risk associated with any form of Social Marketing (Viral, WOM, Blogging, etc):

• Ask these questions before launching any word of mouth marketing campaign.
• Get answers from your agencies and vendors, as well as from their subcontractors.
• Think about the risks to your reputation before you cross any ethical lines.

One Response to “WOMMA Ethics Assessment Tool”

1. nova scotia says:

   February 16, 2007 at 12:30 pm

   Keep it up (like I do ) Great site – loved the bit about yourselves.