Note: These events are not in chronological order in order to lead up to a point that is relevant for the impact of Social Media Marketing.
Communities Dominate Brands cited an FT.com report, saying:
“The more fascinating were the two community sites, YouTube and MySpace. MySpace has a bit more users, at about 85 to 75 million…”
“Of note were the gains experienced by Wikipedia Sites and Youtube.com during September. Both sites were up 12 percent versus August.”
12 percent growth in one month?!
In the UK, HitWise says that Bebo is quickly closing the branding gap (as far as online searches) with #1 searched brand, eBay.
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So, the growth evidence is there. You have the numbers to show the impact that Interactive Social Media is having on Internet use. But how much impact can it really have on your (non-profit? for-profit?) organization?
Well, Project Red got a 7000% boost in UK market share from MySpace alone:
“(RED), the charity backed by Bono established to raise awareness and money to invest in African AIDS programmes. The campaign offers a good case study for brands looking for innovative ways to advertise on social networks.
Hitwise data show that the (PRODUCT) Red website experienced a 70-fold increase in market share of UK internet visits to become the #1 website in the Hitwise Communities – Humanitarian category last week, up from #73 the week before.”
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I just have one question: can someone tell me, what is a search engine?