The Five Pillars of Social Media Marketing

So, my submission for the Marketing Pilgrim SEM Scholarship Contest is up and ready to go.

What I’ve found is that Social Media Marketing/Optimization is such a rogue discipline at this point, that there’s very little structure for how people are discussing its philosophies, principles, strategies and tactics.

In The Five Pillars of Social Media Marketing, I discuss the five key forms of communication with your marketplace and how those conversations transpire.

The first three are:

1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation

I’ll let you read the full article for #4 and #5 (it is a contest, btw ), as well as specific channels for creating a conversation with your market in these 5 ways.