Structured Utility

Monetizing Your Social Network

I remember coming across Fred Stutzman’s blog a few months ago and being amazingly impressed with the quality of his writing, his choice of language and the structure to his ideas.

I a recent post, he discusses considerations for Social Networks to monetize their offerings.

  1. Exogenous or alternative markets
  2. Brokering of trust
  3. The negotiation of community

For those who know me, know that authentic Trust is something something to constantly be striven for and never (if possible) compromised. Therefore, the idea of brokering trust is one I would definitely be interested in understanding better.

Obviously, nothing can replicate the trust that is built (or broker) through a shared experience, but I would certainly be interested in hearing how Fred would represent trust. If that can be accomplished (it has forever been, and will eternally be, an issue with Search), then it would be interested to see the value that would be placed on it by members of social networks.

It would also be interesting to see how the algorithms to measure and calculate representations of trust compared to that of search engines.

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