No Need For Google, Myspace Works For Me

The longest-lasting online resource that I’ve come across for the nitty gritty of online marketing and business, WebmasterWorld.com, has just had a post on the front page of their site titled: No Need For Google, Myspace Works For Me. It is in their subscriber’s section, so if you’re not a paying member, you won’t be able to access it.  But, the discussion is a great example of how Social...

The Five Pillars of Social Media Marketing

So, my submission for the Marketing Pilgrim SEM Scholarship Contest is up and ready to go. What I’ve found is that Social Media Marketing/Optimization is such a rogue discipline at this point, that there’s very little structure for how people are discussing its philosophies, principles, strategies and tactics. In The Five Pillars of Social Media Marketing, I discuss the five key forms of communication...

Video Advertisers: You have exactly two seconds to catch my attention.

I’m not sure if this has been measured before as I would imagine the complexity to measure usability in this way might be a bit different than typical web-usability, but… For those of you who are creating video ads and converting them to Quicktime or Flash formats, if you have audio that starts right off the bat (without a user initiating the video), I have a couple of notes for you: If you have it...

Monetizing Your Social Network

I remember coming across Fred Stutzman’s blog a few months ago and being amazingly impressed with the quality of his writing, his choice of language and the structure to his ideas. I a recent post, he discusses considerations for Social Networks to monetize their offerings. Exogenous or alternative markets Brokering of trust The negotiation of community For those who know me, know that authentic Trust is...

Choose Your Own Adventure…Web 2.0 Style.

Now, I’ll be the first to admit that I’ve done some nutty things in my life. And I’m not really going to talk about those things here or anywhere online. But apparently Jeremy David doesn’t hold the same sentiment. “I am going to do an experiment – open source my life. See what happens when a community of users has control over a person in the “real world”. I graduate with a BCom...